In the article, the authors propose the conceptual fundamentals of the “code approach” to the regional neo-industrial development. The purpose of the research is to reveal the essence of the transition to a new type of industrial and economic relations through a prism of “genetic codes” of the region. We consider these codes as a system of the “racial memory” of a territory, which determines the specificity and features of neo-industrialization realization. We substantiated the hypothesis about the influence of the “genetic codes” of the region on the effectiveness of the neo-industrialization. We have defined the participants, or else the carriers of the codes in the transformation of regional inheritance for the stimulation of the neoindustrial development of region’s economy. The subject matter of the research is the distinctive features of the functioning of the determinative region’s codes. Their content determines the socio-economic specificity of the region and the features of innovative, informational, value-based and competence-based development of the territory. The determinative codes generate the dynamic codes of the region, which are understood as their derivatives. They have a high probability of occurrence, higher speed of development and distribution, internal forces that make possible the self-development of the region. The scientific contribution is the substantiation of the basic code of the regional neo-industrial development. It represents the evolutionary accumulation of the rapid changes of its innovative, informational, value-based and competence-based codes stimulating the generation and implementation of new ideas regarding to economic entities adapted to the historical and cultural conditions. The article presents the code model of neo-industrial development of the region described by formulas. We applied the system analysis methods, historical and civilization approaches, evolutionary and institutional theory, economic and mathematical methods. Moreover, in the article, the authors presented the findings for the period 2011–2016 reflecting the empirical estimation of the importance of informational, institutional, innovative, value-based and competence-based codes. We made this estimation through the survey of population, representatives of business and authorities, students, as well as the professors of the leading universities of the Ural Federal District. The focus of the recommendations for the region is the acceleration of the transition to the new type of industrial development. The research results can be used when developing the programmes and projects of neo- and reindustrialization at both federal and regional levels.

Enhancing the role of entrepreneurship as an instrument of export diversification for sustainable development of the economy of the country and regions is a topical problem. The research is focused on the regional export potential including youth startups (small and medium enterprises, or SME), whose non-raw exports should increase by 1.5–2 times by 2020 according to the roadmap «Export» approved the Government of the Russian Federation The purpose of the article is to clarify theoretical and methodological foundations as well as to develop assessment methodology and appropriate recommendations on the enhancing the export potential of technology SME. As a hypothesis, we have suggested that there is a relationship between the regional export potential and the development of the start-up youth movement. The study used mathematical methods for processing statistical data, in particular, a correlation analysis of export statistics and start-up companies. The methodological tools were tested on the example of statistical data of 2016 for 39 regions of Russia. According to the correlation analysis, we have identified the direct moderate dependence between the specific weight of technologies export in the gross regional product (GRP) and the number of residents of business incubators in regions. In other words, the influence of the development of regional technology export on the number of existing startup companies is positive but moderate. This conclusion contributes to the solution of the task to ensure Russia’s status as a global technology leader by increasing a share of high-tech export, including SME and start-ups focused on export. The content analysis has shown that the emerging regional concepts and export development strategies give insufficient consideration to the export potential of SME. Therefore, we offer a set of measures to enhance this potential including organizational and coordination aspect of the export ecosystem. The results can serve as a guideline for developing mechanisms and instruments to promote the development of non-raw exports of technology SME to diversify the regional economy.