The main objective of the article is to study the concepts of “New Normal”, “New Industrialization” and the questions of formation and development of the productions of the fifth and sixth technological modes in the regional economic area. Substantive expansion of “New Normal” concept was argued, it became popular during the global financial and economic crisis of 2008. The logic of transformation to a “New Normal” is true not only for the world economy, individual countries and regions, but also for the Sverdlovsk region. The scientific hypothesis of the article consists in the identifying the characteristics of “New Normal” at the regional level and showing the possible directions of transformation from a «New Normal” situation using the concept of new industrialization for the regional economy. The main features of “New Normal” in the region were identified and analyzed. There are, for example, the slow growth of industrial production, the reducing of the investment climate, the low dynamics of metal prices. It is proved that the realization of the concept of new industrialization in the region can become the most attractive answer to the challenges of «New Normal». The need for the integration of the processes of new industrialization with the formation and development of the productions of the fifth and sixth technological waves is proved. The article is focused on the possibility of the transformation of the Sverdlovsk region in the region of the technological breakthrough of the 21st century. It is demonstrated that during 15–20 years, the priority will be the development of the productions of the fifth and sixth technological waves that will be based on the high-tech production of military-industrial complex, nuclear energy as well as nanotechnology and nanomaterials. It is proved that at this time, the model of innovative development of the region may be realized. It is able to lead the regional economy out of the labyrinth of “New Normal” and to move it to a new growth path.

In the article, the authors substantiate the need to consider the regional economic and other conditions when carrying out various essential transformations in the national economy of the country. We have argued the importance of new industrialization for overcoming the technological lag of the country and its regions and for supporting the large-scale structural transformations. We have proved that the complex set of the interconnected concepts and the theories of macro- and microlevels may be the theoretical platform for the paradigm of new industrialization. These are the theory of economic growth, the theory of the modernization of the economy, the theory of the change of technological ways during the industrial revolutions, theories of innovative development, developments in the field of the institutional theory. The authors have shown that the transition to new industrialization is the fundamental historical pattern for the majority of the countries of the world, including industrially developed ones. The purpose of the article is to identify the brightest tendencies and features of the development of the Ural macro-region in the years of market reforms as well as the definition of the strategic transformations in the context of the formation of new industrialization. The hypothesis of the research assumes that the revealed regional features of the Ural macroregion’s economic development are the prerequisites of its development as the centre of the modernization of the Russian economy. On the basis of the analysis of three groups of statistic data for the twenty-five year period of liberal and monetary reforms, the brightest tendencies and features of the development of the Ural macro-region are revealed. We have emphasized that the Ural macro-region has managed to keep its historically developed code — the industrial model of the economy, which have been developing for many decades. The authors have made a significant contribution of new statistical information to the knowledge of regional economy because, since 2000, the regional statistics in the country have been operated to the data on federal districts, but not on large economic districts. We have allocated and considered several strategic directions of the structural transformations promoting the activation of the processes of the formation of new industrialization in the space of studied macro-region. The results of the research can serve as a reference point for the strategies of regional development