ECOLOGICAL MARKETING – THE MAIN ELEMENT OF ENTERPRISES ECOLOGICAL POLITICS

In modern market conditions ecological marketing becomes more significant for formation and realization of functions of an ecological policy of the industrial enterprise. It is caused by increasing responsibility of manufacturers before consumers and society. In this article authors consider a role of ecological marketing, and also the factors influence forming and developing in the general administrative structure of the enterprise. Distinctions between principles of the general and ecological marketing, and also features of ecological marketing in the enterprise general system of marketing concepts are highlighted in this article. Here is specified the role of ecological marketing in reproduction process.