Necessity and timeliness of regional agrarian-industrial cluster generation has been substantiated in the present paper. A program algorithm concerned with regional agrarian-industrial cluster generation has been developed. Possible results of the given programme implementation have been demonstrated.

In article image and reputation of territory are considered as its major non-material actives. Features of their formation, growth and estimation are analyzed. Author's definitions of image, a brand and reputation of territory are offered, their place in non-material actives of territory is defined, and interrelation and distinction dialectics between image and reputation are analyzed.

This paper shows the relevance and necessity of the conscious processes of image, reputation and territory brand formation (countries, regions and municipalities). In the context of globalization and intensification of competition, interterritorial image, reputation and brand are becoming important areas of intangible assets that create competitive advantages and competitive immunity of the reinforcing areas. The concept of "brand of territory" is studied. Different perspectives on this issue are critically analyzed. The author's definition of brand of territory is formulated; it’s essential characteristics are shown. It is shown that the formation of the brand is based solely on a positive image of the territory, combined with elements of its reputation. The interpenetration of image and reputation in the process of brand territory, and the dialectic of image, brand and reputation of the territory are graphically shown. According to various criteria, comparisons of image and brand of territory are made. Differences between image and brand of territory are revealed.

This paper formulates basic features of competition between the territories basing on the analysis of economic reality as well as on the basis of the sociological research conducted by the authors. The following components of the horizons of territorial competition in today's economic environment are identified and justified:
— Competition between territories in the global economy is progressing significantly, it is expanding and improving itself;
— The problem of competitive immunity of a territory and not only provision of momentary competitive advantages is currently put to the fore;
— Creation of a competitive immunity requires activity of territorial authorities in partnership with all stakeholders (citizens,businesses, investors etc.) and certainly with regard to their interests;
— Indispensable goal of territorial competition should be defined as the insurance of a high level and quality of life in that territory, guaranteeing the most effective usage of competitive advantages of the territory in order to ensure a comfortable life, opportunities for education, recreation, business, investments etc.;
— Currently territorial competition in the regions and cities of Russia has not yet become an incentive to increase their innovational activity, and, therefore, requires a study on feasibility and development recommendations necessary for the immediate start of the process;
— Territorial competition more and more intensively affects the increasing mobility of the economy of the Russian Federation and its municipal formations, initiating entry of new companies and leaving of old companies on the market within their territories;
— Territorial competition today includes the struggle between the regions and cities to increase their intangible assets, including the development of special projects for the formation of an attractive image and positive reputation of the territories.