In this article the basic approaches of innovation maturity of business has been applied. The realization procedure of innovation maturity as an example of organizations of Perm’s region has been call attention. The preliminary potential assessments of perception of plans innovations will give optimize selection innovative strategy for organization and increase the effectiveness of business for microeconomics and region’s level.

This paper reviews basic principles which are used in developing a system of entrepreneurial motivation for top echelon managers. Innovational maturity of the enterprises is used in this system as a constituent component of the evaluation model. The authors give practical advice on the application of this model. Basing on an analytical review of the scientific researches performed by domestic and foreign research scientists, a comparative analysis of structural methodologies for assessing innovational maturity of the enterprises is made. For the purpose of testing the research results, specific examples of indicators that meet the requirements of entrepreneurial motivation were developed. Indicators of innovational maturity model provide those diagnostic tools needed to measure the total of productivity of manufacturing factors and their management. The usage of those diagnostic tools in assessing performance of top echelon managers will really bring together and unite interests of top echelon management and owners, activate the inner entrepreneur in a hired manager as well as harmonize the work of top echelon managers to achieve the current goals and achieve strategic objectives of the company.