The decision of the problem on the life standards increase is directly dependent on improvement of conveniences of human habitation and connectedwith growing of independent populated area attractions. The authors of the article try to make an attempt of revealing city as the main inhabited environment for modern human, to establish how the preference of modern citizen transformed while choosing different places of dwelling. The difinition of "vonshtandort" and city structure within William Alonsos model were vevealed by authors. The main motives of dwelling choosing were analyzed. The example of towns of Bavaria developing are given.

The condition of Sverdlovsk area alcohol market is considered in the article. The causes and conditions promoting this sphere in shadow turnover are analyzed. The evaluation of the volume of taxable base, which is in shadow turnover, is given, and the measures, which should lead to the real positive changes in the sphere of alcohol production manufacturing and turnover, are suggested.