The problem of regional differentiation in reproductive performance level of urban and rural population of Russia on the basis of the total fertility rate and gross and net reproductive performance rates is considered. The dependence of the population reproductive performance level on ethnic and geographic factors (distance from the center of the territory) is grounded. Also, based on the concepts of demographic transition from fertility-limiting access to family planning and mortality from non-regulated to control the risk of mortality, based on the egalitarian and more flexible systems of health care, cultural self-preservation behavior and psychosomatic well-being of populations, the influence of migration transition, or "mobility migration" applied to different regions of Russia is revealed. In addition to the total reproductive performance rate in the territories, calculations are gross and net ratios for specific territories of Russia with the release of the reproductive situation in urban and rural areas, are presented.

This paper reviews the problem of choosing some identified strategies for life by various population groups and the impact of this phenomenon on the regulation of mass demographic behavior. Life strategies are interpreted by the authors as examples (stereotypes) of behavior, the subject of construction of social action based on a conscious, planned design of life (life plan) and correction of the fundamental set of values in accordance with the deliberate socio-economic interests. Criteria and types of strategies for living with the specific socio-economic conditions and factors determining the differentiation of the installations of demographic behavior are suggested for the reader. As the basis for the typology of strategies for life of socio-professional groups, a type of social activity of the population is adopted. Specific socio-economic factors, the strategy of material prosperity and economic activity as regulators of reproductive and self-preservation behavior at the micro- and macro-level are identified. During the conducted selective survey, the structure of socio-economic values of reproduction in urban and rural families of the northern regions of the Urals was revealed. Scientific and practical significance of these research results are defined by the needs of areas, urban districts and city parts to develop appropriate requirements of the day of innovative concepts of demographic development and family policy measures, taking into account the identified specific value orientations of family, socio-economic expectations and well-being of the population.