This paper describes an original technique and peculiarities of its use for the express diagnostics of a company and analysis of financial risks. The feature of this technique is potential Russian reality accountance of optimizational transformations of statements in order to minimize taxation and refract the information field of a business system for the apperception. It is based on the conceptual principle of studies of the University of Ghent, according to which, these three cycles affect stability of the companies to the important risk - the risk of bankruptcy. It is noted that the use of matrix analysis can become an additional powerful tool for solving the conceptual verification problem of financial permanence of business systems operation in the marketplace because it allows to determine the internal nature of the underlying processes that occur within an atomic business system and to make every effort to minimize potential and actual manifestations of instability of the external and internal environment of the business system. This method satisfies the multiple set of conditions-equations: apperceptive, asymptotic and simplificational functions that form the basis of calculations for model creation. The technique can be applied by commercial banks in the analysis of the elements of their loan portfolio. Application of this technique allows analyzing the performance of a commercial company in the features of Russian life with minimal iterations.

A public catering system is one of the most perspective fields of the Russian economy for the last years. However, the positive dynamics of this field development is featured with competition strengthening in the market. The research of the public catering domestic companies competitiveness gets a special urgency in the modern conditions of Russia active integration in the world economy. The purpose of this paper is the review of a current situation and the tendencies definition of public catering market development of Yekaterinburg. During the research, next methods have been used: gathering and analysis of secondary information, system analysis, comparison method, monographic method, and statistical method. In the paper, the analysis of public catering market development at federal, regional and local levels is presented. The basic problems are revealed, and further development directions of the field in Yekaterinburg are offered. Research has shown that public catering market development occurs within the limits of the all-Russian tendencies: decrease in expenses for food in public catering companies; non-uniform distribution of public catering companies to the city territories; high degree of services analogousness. Working out of further development of Yekaterinburg public catering is offered by using marketing.