This paper represents the development of ideas on social entrepreneurship, which is defined as a legally enforceable activity on production of goods and (or) services aimed at the solution or mitigation of social problems through sustainable and financially successful organizational innovation, providing the further spread of the experience of social impact. The characteristics on the foreign experience of this phenomenon are given. Points of social entrepreneurship impact in the Russian society are defined. It is suggested to consider entrepreneurial activity in the sphere of physical culture and sports as a form of social entrepreneurship. It is proved that the characteristics of entrepreneurship in the sphere of physical culture and sport are appropriate to be provided in the context of general issues and trends in the development of this sector in a particular region. On the example of Sverdlovsk region as a region with good sporting tradition, common trends and factors of development of entrepreneurship in the sphere of physical culture and sports of the Russian regions are identified. Ways of solving existing problems are proposed.