Arhive: #2 2009


Author Sokolova N.G.,
SECTIONAL ANALYSIS OF POTENTIAL CONSUMERS OF RETAIL TRADING SERVICES OF POPULATION OF IZHEVSK

Social trends and preferences of potential consumer of retail services when selling food products in Izhevsk, based on the data of marketing research are being studied. Sectional analysis for the given market is held. The trend of selected market section is described. The article contains the calculation of total market demand for retail trading services in Izhevsk for a moment in 2008.